At last week’s Cannes Lions 2016 festival The Economist held a series of morning panel sessions, Wake Up with The Economist, featuring daily debate on the place of creativity in today’s world of business from chief marketing officers representing some of the world’s most prestigious brands. Moderated by Daniel Franklin, Executive Editor at The Economist, and Alexandra Suich, Technology Editor at The Economist, the sessions delivered daily insight and occasional hard truths, inspiring fellow marketers in the capacity crowd to think ahead.
Key insights of the week include:
- When it comes to risk taking, CMOs are lazy
- PR look out - you need to get more scientific or you will be next to go
- Industry must ‘cut the crap’
- Agencies need to evolve
- Marketers needs to get back respect from the business
- Data is the new pixie dust
- Countering racism
- Ad tech has landed and agencies you need to step-up
- Diversity: We don’t need quotas, we need a balanced slate
- Be more than the brand
- Last word: how to avoid shitty marketing - Cannes Razzies 2017?
“This year’s Wake Up With The Economist has exceeded expectations in terms of capacity attendance and calibre of debate on the future of creativity,” said Paul Rossi, President, The Economist Group media businesses,
“Each panel session offered insight aplenty and occasional hard truths, covering an array of topics and issues that the industry can’t ignore. The world is rapidly changing and brands are quickly adapting to the new world order. My challenge to agencies in particular is are you?”