PUMA and adidas put rivalry aside and come together for an historical handshake to support Peace One Day and the UN's International Day of Peace

17 Sep

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Herzogenaurach, Germany, 17 September 2009 – It will be a historic hand shake: In support of the peace initiative PEACE ONE DAY the two sportswear companies adidas and PUMA will shake hands for the first time after six decades.

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As a sign of amicable cooperation, employees of both companies will play football together on Peace Day, 21 September, and subsequently watch the movie 'The Day after Peace' by Jeremy Gilley, director and founder of PEACE ONE DAY. These events will be the first joint activities of
both companies since their founders Rudolf and Adi Dassler left their shared firm and established adidas and PUMA.

The joint initiative aims at raising awareness for PEACE ONE DAY and the necessity of peaceful cohabitation. adidas and PUMA will also take the message and idea of PEACE ONE DAY into the football stadiums in Munich and Stuttgart through surprise highlights
during the halftimes of the German premier league games FC Bayern München, FC Nürnber and VfB Stuttgart - FC Köln on 19 September.

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