4D Outdoor Experience To Celebrate The Launch Of Polo Ralph Lauren In The UK

10 Nov

Channels: Luxury, Fashion

Son Of Ralph Lauren, David Lauren, Heads To The UK For Ralph Lauren's Latest Digital Innovation

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WEDNESDAY 10TH NOVEMBER : Polo Ralph Lauren will further extend its e-commerce reach with the launch of Ralphlauren.com in the United Kingdom, its first online shop outside of the United States.

The UK launch coincides with the tenth anniversary of the e-commerce first launching in the United States in 2000 and marks the latest step in Polo Ralph Lauren’s drive to bring its designs directly to customers.

Over the last decade the company has pioneered a number of unique technological innovations that have placed it at the forefront of the digital fashion world and the launch of e-commerce in the UK is the latest milestone in bringing together the virtual, conceptual and tangible worlds of Ralph Lauren.

To mark the e-commerce launch, a special one-off event will be taking place at the London flagship store where celebrities and London’s fashion elite will be joining David Lauren who will be hosting a ground-breaking digital outdoor experience.

• David Lauren is available for live and pre recorded down-the-line interviews from the New Bond Street store discussing the launch of the new site and the company’s global plans for the future

• David Lauren is also available for in-studio interviews on Thursday 11th November alongside B Roll footage of the outdoor digital experience

FOR FURTHER INFORMATION PLEASE VISIT www.RalphLauren.co.uk OR CONTACT:
alicia.manji@tvcgroup.com
0207 535 5800 | 07791 408 698
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