Battersea Power Station Showcases 3D Projection For Final Installation Before Redevelopment

08 Jun

Channels: Consumer, Entertainment, Business Finance

Global Competition Winner Creates Dynamic Projection To Celebrate The London Landmark's Rich History

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WEDNESDAY 8TH JUNE 2011: Today Battersea Power Station is 'powering up' to create a spectacle of imagination, currently the last installation to be showcased on the well-known Thames-side landmark before the major redevelopment of the building.

The iconic building will be lit up in a rainbow of changing colours reflecting the bold, square lines of the famous Rubik’s Cube. The imaginative design was created by Erjola Veliah from Albania following a global competition.

Launching the competition in December 2010, the world was asked by Bombay Sapphire to demonstrate their imagination by submitting ideas including drawings and poems, to be used as the inspiration for the 3D spectacular. Facebook fans selected their favourite from a global shortlist spanning from the UK to Australia. The lucky winner, Erjola Veliaj from Albania was the clear victor chosen by Facebook followers.

Working with some of the world’s best creatives to make the 3D spectacular projection come alive, Erjola saw her imagination become a reality today, the first of the 3D images to be projected on iconic buildings in various cities around the world.

For those not able to make it down to the launch, the projection is available at www.youtube.com/bombaysapphire

An established piece of the London skyline, Battersea Power Station will be awash with design and celebrity guests to celebrate the premier projection, with Londoners joining the festivities from the banks of the Thames to celebrate the city's latest innovation.

Filming and Interview Opportunities:
Filming opportunities available from  the premier of the Installation at Battersea Power Station. Please contact Natalie Jackson for more information and accreditation.
In-studio interviews available with John Burke - Global Category Director, Bombay Sapphire
                                 
B-Roll Footage: B-Roll Footage Is Available Free Of Charge And Without Copyright Restriction.  Footage Contains:
-    Iv Global Competition Winner  Erjola Veliaj From Albania
-    Iv  John Burke - Global Category Director, Bombay Sapphire
-    Gvs Of The Projection
-    Gvs Of Celebrity Guests Attending
 
For further information please contact:
Natalie.Jackson@tvcgroup.com | Claire.Palmer@tvcgroup.com
Tel: (+44) 207 535 5800
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