BACARDÍ Heritage

25 Jan

Channels: Consumer

For the past 150 years, Bacardi – as a family, Company and brand – has brought people together through legendary parties and great-tasting cocktails.

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Bacardi was founded in Santiago de Cuba on February 4, 1862, when Don Facundo Bacardí Massó purchased a small distillery. After years of experimenting, Bacardi revolutionized the spirits industry by adding steps never before used in rum-making. He selected high quality blackstrap sugarcane molasses, isolated a special strain of yeast (still used today), filtered, mellowed his rums in American white oak barrels, and then blended them to create the perfect taste. The smooth, light-bodied spirit he created, as opposed to the harsh “fire water” of the time, was BACARDÍ – the world’s first premium rum and the first mixable rum – helping usher in a cocktail culture that thrives today. The artful Maestros de Ron (Master Blenders) continue to follow the same exacting standards set forth by Don Facundo.

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