Historic Journey from Birmingham to Beijing to Help Celebrate the 1 Millionth Land Rover Discovery

29 Feb

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Explorers Sir Ranulph Fiennes, Bear Grylls and Ben Saunders Help Launch the 8,000 Mile Expedition, Set To Raise £1 Million for The International Federation of the Red Cross

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Iconic car manufacturer Land Rover has celebrated the production of its millionth Land Rover Discovery.

The Solihull plant’s 5,000 employees celebrated the milestone and expedition launch, alongside British explorers Sir Ranulph Fiennes, Bear Grylls, Ray Mears, Monty Halls and Ben Saunders – all whom have driven the Discovery on their adventures.

The landmark vehicle will embark on a journey from Birmingham to Beijing, which aims to raise £1million for the The Red Cross water sanitation project in Uganda. The 50-day, 8,000 mile adventure will be undertaken by three Discovery vehicles travelling across Europe and Central Asia, finishing at the Beijing Motor Show on 23 April.

Last night, the crew and convoy arrived after the first leg of the journey at a reception hosted at the Royal Geographical Society in London. The star-studded event, attended by the explorers and other distinguished guests including Zara Philips, was an opportunity to celebrate Land Rover’s milestone as well as wish the Birmingham to Beijing convoy ‘bon voyage’ as they set off on the ambitious fundraising journey.

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