Hamilton, Bermuda, July 25, 2012—Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world’s first smooth, light bodied, mixable rum—BACARDI—builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half since Don Facundo Bacardí Massó forever changed the spirits world with BACARDI rum. Forty new products join the iconic Bacardi portfolio to meet growing consumer demand for drinks that make their lives more enjoyable, convenient and tasty.
 
“For the past 150 years, Bacardi has been a leader in product innovation, building on the legacy of my great-great grandfather. We see this anniversary year as the perfect time to exceed the high expectations of our consumers in quality, flavor, fresh ingredients, sustainable packaging and new ways to consume,” said Facundo L. Bacardi, Chairman of Bacardi Limited and fifth generation Bacardí family member. “Behind every new Bacardi product is the desire to create the perfect balance of taste, flavor and occasion ideal for enjoying a selection of cocktails to enhance our consumers’ multi-sensory experiences. Today’s consumers are hungry for new and exotic flavors, and willing to try new categories.”

This anniversary year of innovation builds off the success of the global launch of BACARDÍ OAKHEART, a new smooth, slightly smoky spiced rum specialty already the number four ranked spiced rum in volume in the U.S. and fast becoming a global favorite.

The 150th anniversary specialty pack for BACARDÍ Superior rum creates a striking display in travel retail stores as the limited-edition package is decorated with vibrant historical advertising imagery. On the back, a note from Chairman Facundo L. Bacardi recalls how in 1862 his great-great-grandfather created a revolutionary rum with a smooth and refined taste which would inspire cocktail pioneers to create some of the first classic cocktail recipes including the original Daiquirí, the authentic Mojito, and the original Cuba Libre.

Bacardi prides itself on state-of-the-art new product development facilities in the United States, Italy, India and coming soon in China. The centers in Asia meet the needs of the ever-growing and unique demands of consumers in these key emerging markets—many who are new to the premium cocktail experience. Our flavor experts search the world for the freshest ingredients, best flavors, and exotic botanicals to create unique combinations consumers will enjoy.

Specialists with extraordinary knowledge of the art of flavors work closely with our Maestros for often a year or more to develop each new product. Their goal is a perfect taste experience and will tweak until just right. As a sign of this commitment and creativity, the Bacardi team created 40 different formulations before determining its latest flavored rums, BACARDÍ Wolfberry and BACARDÍ Black Razz. These flavor combinations of blueberry and exotic wolfberry for BACARDÍ Wolfberry and raspberry and Mexican black sapote for BACARDÍ Black Razz have never before been infused with rum and bring a fresh, new and adventurous taste.

For further information on the new products please see the full press release below.

After 150 years, Bacardi continues to excite the senses with both art and science to take palates to new levels. To learn more about Bacardi and its pioneering heritage, visit www.BacardiLimited.com/150 and www.BacardiMediaCentre.com