One of the world’s best loved icons Tony The Tiger celebrates his 60th birthday
Tony the Tiger, famous for his catchphrase “They’re Gr-r-r eat!” first appeared on packs of Kellogg’s Frosties (originally Frosted Flakes) in 1952 when Manchester-based Kellogg’s ran a contest to pick a mascot for the cereal.
“Tony the Tiger” won the public over and was chosen over “Katy the Kangaroo”, “George the Giraffe” and “Newt the Gnu” and became the official “spokestiger” for Frosties in 1953.
He was created by ad agency Leo Burnett who commissioned a children’s book illustrator to do the first pencil sketches while Thurl Ravenscroft (the voice of the original Grinch) created the distinctive growl of Tony the Tiger and his famous catchphrase.
Kellogg’s has given its most famous icon, Tony the Tiger, a G-R-R-EAT makeover to celebrate his diamond jubilee.
Celebrity designer Philip Armstrong, who has dressed many celebs including Coleen Rooney, as well as Alesha Dixon and superstars such as Jennifer Lopez and Lady Gaga, has redesigned the Frosties legend’s neckerchief to mark his big 6-0.
B-roll available free of charge and without copyright restriction. Footage contains:
Archive TV adverts 1950s – 1980s
Frosties in production
IV Robert Opie
IV Philip Armstrong
Interview and filming opportunities are available with Tom Clarke-Hill, voice of Tony, Robert Opie, brand historian and Philip Armstrong, fashion designer.