How To Whisk Up A Profit In A Downturn

Interview Opportunity With Jane Asher
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Jane Asher will share her experience of setting up a business during the recession, offering tips and advice to small businesses on surviving an economic downturn.

On the back of home baking and a best-selling cake decorating book, Jane Asher set-up her own small business. After persuading her bank manager to give her a loan to refit a shop and kitchen, Jane Asher Party Cakes opened in 1989. It has since grown to become one of the country's foremost bespoke cake makers.

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