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Social Media Unified On Xbox 360 As The Future Of Pop Is Unified On Stage
Paloma Faith & Taio Cruz collaborate for one night only to celebrate the arrival of Facebook, Twitter, last.fm and Zune on Xbox 360
LONDON – November 16, 2009: From 17th November 2009 Xbox 360 invites Xbox LIVE members to join the biggest social network on TV as Facebook, Twitter, last.fm and Zune join forces on a games console for the first time ever.
To celebrate this unique first Facebook, Twitter, last.fm and Zune will be exclusively previewed at a central London event on 16th November 2009. Just as Xbox is unifying social media on Xbox 360, for one night only two musical genres will be unified in a world-first collaboration with Brit Award winning and MOBO nominated singer-songwriter Taio Cruz joining forces with current darling of the music industry, songbird Paloma Faith.
Both will perform a hit song from their own albums before joining forces on stage to cover a secret collaborative track. Guests will be treated to an exclusive behind-the-scenes film, documenting a secret meeting between Taio and Paloma that will see them discussing their musical influences and heroes, debating what song to cover and putting their show-stopping voices through their paces. Following the event, the film will be available to view through Xbox social media channels.
The event itself will uniquely bring to life the new social prowess of Xbox 360. A live Twitter wall, controlled by a bank of Xbox 360 consoles, will showcase music requests to inspire the last.fm DJs on the night, while party goers can update a unique Facebook page, evolving in real time with photo and status updates.
Neil Thompson, Senior Director of Entertainment Division UK & Ireland and Head of Xbox comments; “It’s the community that drives us forward, and it’s the community that allows us to pioneer new ways of connecting people through the entertainment they love. Tonight we’re celebrating the transformation of the TV as tomorrow everyone will be able to enjoy some truly exciting interactive entertainment experiences which continues to deliver on our vision of connected entertainment for everyone.”
Ryan Regan, CFO and Head of Digital, for Last.fm comments, “The Last.fm and Xbox Live partnership firmly catapults the Xbox 360 into the centre of the social music revolution. With the ability to discover music and explore endless personalised stations, music fans can turn their game console into the ultimate living room entertainment centrepiece. This is another example of Last.fm working with an innovative partner to further connect listeners with their favourite music and artists.”
- Facebook: Update your status to share what movie, game or entertainment you’re enjoying, connect with friends and view their Facebook stream, status updates and photos on the big screen – all seamlessly integrated and custom-built for Xbox 360. You can even compare your Xbox LIVE and Facebook friends lists to see which of your friends are on LIVE.
- Twitter: Stay in the know by discovering, posting, and replying to Tweets right on your Xbox 360. You can even view friend profiles, trends and conversations, or search to see who’s tweeting about your favourite game.
- Last.fm: Discover more music and explore endless personalised radio stations with Last.fm on Xbox 360. Skip, “ban” or “love” songs to create your perfect mix– we’ve even built in “Gamer Stations” with music selected specifically for the gaming community. (Available in the U.S. and UK)
- Zune: Zune brings a premium high fidelity video experience with instant-on HD in 1080p and 5.1 channel surround sound to Xbox LIVE. No waiting for downloads or buffering, it’s there at the press of a button. You can also share the experience with up to seven friends through voice chat and Avatar integration on the TV screen – it puts a whole new spin on “movie night.”
From 17th November 2009, Xbox LIVE members will get exclusive access to Facebook, Twitter, last.fm and Zune, including the opportunity to watch exclusive never-seen-before film footage from James Cameron’s eagerly anticipated and ground-breaking sci-fi epic, AVATAR.
The four minute film clip is a chase scene of epic proportions and will be available exclusively for Xbox LIVE subscribers to watch for FREE on Zune in Xbox LIVE in SD and full 1080p HD from Tuesday 17 November until Saturday 21 November.
Jon Landau, producer of AVATAR, comments: “With the fantastic high definition experience of Zune on Xbox LIVE we are so excited to be able to give Xbox 360 users a sneak preview of one of the exhilarating chase scenes in the movie before anyone else. The clip will only be exclusive on Xbox LIVE for five days, so don’t miss it.”
Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com
Georgina Edwards / 020 3047 4057 / georgina_edwards@jcpr.com
To celebrate this unique first Facebook, Twitter, last.fm and Zune will be exclusively previewed at a central London event on 16th November 2009. Just as Xbox is unifying social media on Xbox 360, for one night only two musical genres will be unified in a world-first collaboration with Brit Award winning and MOBO nominated singer-songwriter Taio Cruz joining forces with current darling of the music industry, songbird Paloma Faith.
Both will perform a hit song from their own albums before joining forces on stage to cover a secret collaborative track. Guests will be treated to an exclusive behind-the-scenes film, documenting a secret meeting between Taio and Paloma that will see them discussing their musical influences and heroes, debating what song to cover and putting their show-stopping voices through their paces. Following the event, the film will be available to view through Xbox social media channels.
The event itself will uniquely bring to life the new social prowess of Xbox 360. A live Twitter wall, controlled by a bank of Xbox 360 consoles, will showcase music requests to inspire the last.fm DJs on the night, while party goers can update a unique Facebook page, evolving in real time with photo and status updates.
Neil Thompson, Senior Director of Entertainment Division UK & Ireland and Head of Xbox comments; “It’s the community that drives us forward, and it’s the community that allows us to pioneer new ways of connecting people through the entertainment they love. Tonight we’re celebrating the transformation of the TV as tomorrow everyone will be able to enjoy some truly exciting interactive entertainment experiences which continues to deliver on our vision of connected entertainment for everyone.”
Ryan Regan, CFO and Head of Digital, for Last.fm comments, “The Last.fm and Xbox Live partnership firmly catapults the Xbox 360 into the centre of the social music revolution. With the ability to discover music and explore endless personalised stations, music fans can turn their game console into the ultimate living room entertainment centrepiece. This is another example of Last.fm working with an innovative partner to further connect listeners with their favourite music and artists.”
- Facebook: Update your status to share what movie, game or entertainment you’re enjoying, connect with friends and view their Facebook stream, status updates and photos on the big screen – all seamlessly integrated and custom-built for Xbox 360. You can even compare your Xbox LIVE and Facebook friends lists to see which of your friends are on LIVE.
- Twitter: Stay in the know by discovering, posting, and replying to Tweets right on your Xbox 360. You can even view friend profiles, trends and conversations, or search to see who’s tweeting about your favourite game.
- Last.fm: Discover more music and explore endless personalised radio stations with Last.fm on Xbox 360. Skip, “ban” or “love” songs to create your perfect mix– we’ve even built in “Gamer Stations” with music selected specifically for the gaming community. (Available in the U.S. and UK)
- Zune: Zune brings a premium high fidelity video experience with instant-on HD in 1080p and 5.1 channel surround sound to Xbox LIVE. No waiting for downloads or buffering, it’s there at the press of a button. You can also share the experience with up to seven friends through voice chat and Avatar integration on the TV screen – it puts a whole new spin on “movie night.”
From 17th November 2009, Xbox LIVE members will get exclusive access to Facebook, Twitter, last.fm and Zune, including the opportunity to watch exclusive never-seen-before film footage from James Cameron’s eagerly anticipated and ground-breaking sci-fi epic, AVATAR.
The four minute film clip is a chase scene of epic proportions and will be available exclusively for Xbox LIVE subscribers to watch for FREE on Zune in Xbox LIVE in SD and full 1080p HD from Tuesday 17 November until Saturday 21 November.
Jon Landau, producer of AVATAR, comments: “With the fantastic high definition experience of Zune on Xbox LIVE we are so excited to be able to give Xbox 360 users a sneak preview of one of the exhilarating chase scenes in the movie before anyone else. The clip will only be exclusive on Xbox LIVE for five days, so don’t miss it.”
Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com
Georgina Edwards / 020 3047 4057 / georgina_edwards@jcpr.com
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